Brazil offers the choice of adventure travel for gay segment
In the framework of the 7th International Conference on Business and Gay Tourism (Gnetwork 360), the Brazilian specialist and CEO of Brazil Ecojourney explained Telam that "there are many people with many different interests, one of which is the adventure tourism and ecotourism ".
"There are those stereotypes set by the marketing that focuses on the young public holiday, but the market is much larger and there are people with many different interests who like adventure, ecotourism, culture, holidays, then there is a niche market that is hungry for deals, "he said.
The company that runs Della Chiesa will work with these segments and offers packages to all destinations of nature that Brazil offers, such as the Pantanal, the whale watching, Iguazú, bird watching, "all very salable to LGBT groups," he said.
In this sense, the Brazilian leader said that many international companies have shown interest in this new market niche that "a lot of attention."
Among the deals that can be found in Brazil, trekking and surfing play an important role, performing the second event this year for gay surfers in the state of Santa Catarina.
As for the Brazilian Association of LGBT Tourism, Della Chiesa said that it's been 10 years since its foundation and that "has grown a lot, but we have a lot of growing yet."
Still can not compare to international destinations like the United States and Europe "are already established because it is a reality distinct society," he added.
"There is much more interest from business, government, and now we see that with an exponential growth. Partnership is a national. We have office in San Pablo and partners from all parts of Brazil," he said.
Della Chiesa confirmed that the association has the support of Embratur-the Brazilian equivalent to Inprotur- as joint work in international trade, "but in other things we depend more on our partners that are shared among hotels, travel agencies and tourist offices" , he said.
Finally, he stressed the impact of some LGBT tourism activities in Brazil, such as the gay parade in San Pablo, which arrive over 400 thousand foreign tourists, and the famous Rio Carnival.
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