With salsa seeking to attract more tourism in Colombia

With salsa seeking to attract more tourism in Colombia 

Manuel Rivera Morales is a Peruvian entrepreneurs involved in tourism Matchmaking carried out in Cali. The company management came in search of tour operators that offer different products and traditional believes the city can find them. 

"What we sell most of Colombia are beach destinations like Cartagena, Santa Marta and Bogotá religious theme with the Divine Child. Now try to see providers who have something beyond the traditional "he explains. 
So do not hesitate to say that if employers in the region put a little more emphasis on selling to Cali as a destination for salsa, surely will succeed in attracting more tourists to the Peruvians who are lovers of this rhythm. "We see also that the city has changed, has more infrastructure and other things to offer," he said. 

Last year 3849 tourists visited the city of Peru, a low figure compared to the tourists who come to Cartagena; in 2013 24.800 Peruvians visited that city. 
Another potential faced by operators in the Valle del Cauca are the different events as the World Salsa Festival Petronio Alvarez and Exposhow fashion. 
"Our agency is also seeking sun and sand different products, the idea is that you can offer different things to those who already visited the country and try to find providers that include proposals between Cali and the Coffee," said Arce Jessica Melendez, manager operations of the firm ST Travel. 
Joel Fajardo Antonio Rios, director of All Mexico Destinations, is another of the 300 entrepreneurs who are part of the Macro-Pacific Partnership. The management believes that such meetings are key to unveil the new destinations that are in the cities, because it is common for operators to focus on popular sites offer little more that can be a good development. 

How to increase tourism? 

Currently tourism between the countries of the Pacific Alliance (Chile, Peru, Mexico and Colombia) represents only 2% of all travelers leaving these territories, which for Maria Claudia Lacouture, president of Proexport shows the growth potential of this industry. 

According to the official, the purpose of which ends today Matchmaking in Cali, is precisely that operators are known, make alliances to achieve that increase intra-regional tourism. 

He stressed that eliminating the visa to Mexico tourism grew 60% from Colombia to the country and 39% from Peru, indicating an achievement of the Pacific Alliance. 

Wolleter Andrea, manager of Turismo Chile, said that NATO countries represent 15% of the tourists coming to this territory and whose goal in the short term that figure will double, so considered to be boost interregional tourism and then advance to the promotion of these countries in the Asian markets. 

Proposals 

The NATO countries are studying new mechanisms to facilitate tourism. For example, it is proposed that airports Peru, Chile, Mexico and Colombia have stop shops for passengers coming from these nations. 

It is also proposed that tourists Alliance receive national treatment and, for example, have access to certain differential rates in tour packages as if they were citizens of that country. 

Max Rodriguez, director of commercial office in Colombia also believes Promperú to look for articulation with the airlines to achieve most competitive rates in the region.

Source: http://www.elpais.com.co/elpais/economia/noticias/con-salsa-buscan-atraer-turismo-colombia