The Inprotur highlighted the incorporation of gay tourism in Argentina as a state policy

The Inprotur highlighted the incorporation of gay tourism in Argentina as a state policy 

"From a policy decision of the Ministry of Tourism and its minister, Enrique Meyer, to incorporate the LGBT segment as a state policy, we understood that it would transform Argentina as a destination with open arms," the official said during his talk at the 7th International Conference on Business and LGBT tourism that takes place in Buenos Aires.

Palais said the country is a leader in promoting tourism as "friendly target" and in this regard, highlighted "the promotion of equal marriage laws and gender identity, the training and raising awareness and public and private training, professionalism, incorporation new domestic destinations, and culural diversity "among other reasons that leadership.

In his presentation, the Executive Secretary of Inprotur told the rapprochement of the body to LGBT market, a product that "before it was not, nothing was done. With the approach to the Gay Chamber of Commerce Lesbian Argentina (Ccglar) fuiemos gathering information. "

The data were obtained from the Inprotur was observed that 15% of total tourism spending came from that segment; 16% of total GDP; 55% of the members of that community was traveling at least 5 times a year; spent an average 30% more than other tourist segments; 87% traveling through agencies versus 42% of other tourists; and 72% was active passport, more than twice than the rest of the population.

"The LGBT segment has very high costs for primary income, highly educated and brand loyalty, all data were knowing and that led us to address this advocacy work," said Palais.

He listed the multitude of national and international events that was filling the grid promoting tourism, as the Harvest for All in Mendoza, World of Queer Tango in Buenos Aires, Gay Fiesta del Sol, San Juan and Pride Parade.

Outside, where the Inprotur develops over 600 promotion, it was decided to place a "Pink Corner" at fairs in major world tourism, such as Madrid, Berlin and Brazil, as well as the Tourism Fair takes place in Buenos Aires and Virtuosos Meeting which brings together luxury travel agencies in the city of Las Vegas.

Palais said that at present, is in a new phase of camapaña under the slogan "Argentina for you" where products-210, or experiences "that has to do with transmitting the tourist experience is incorporated not only a beautiful landscape "he said.

http://www.telam.com.ar/notas/201408/73835-el-inprotur-destaco-la-incorporacion-del-turismo-gay-en-argentina-como-una-politica-de-estado.html